Costa Cruises Appoints New Americas Region Director

Costa Cruises has announced the appointment of Jorge Serrano Martín de Vidales as its new Americas region director, effective January 2027. Serrano will succeed Dario Rustico, who is departing the company on September 14 to pursue personal goals after more than two decades of service. ## Leadership Transition and Strategic Focus Serrano will report directly to Luigi Stefanelli, the worldwide sales vice president of Costa Cruises. In his new role, he will lead the company’s commercial strategy and business development across the Americas region. Currently, Serrano is overseeing trade sales for Costa in Spain and Portugal. Until his formal transition to the role, the Americas Region team will report directly to Stefanelli. Stefanelli praised Serrano’s extensive commercial expertise and track record of driving growth in diverse markets. He stated that Serrano’s appointment reflects Costa’s commitment to nurturing internal talent and leadership. Stefanelli also highlighted Serrano’s international mindset and industry knowledge, positioning him well to lead the strategic Americas market. ## Acknowledging Outgoing Leadership Stefanelli expressed gratitude for Rustico’s contributions and achievements during his long tenure with the company. He wished Rustico success in his future endeavors, both personally and professionally. Serrano, who will relocate to Costa’s Brazil offices, shared his enthusiasm for the new role. He acknowledged the dynamic nature of the Americas region and expressed his eagerness to collaborate with the existing teams to build on their strong foundation and drive sustainable growth for the future.