Scenic Appoints Key Sales Team Members for U.S. and Latin America

Scenic Group has strengthened its U.S. and Latin America sales team with the appointment of two key members.

Marilyn Cairo has been appointed vice president of sales & trade relations, reporting to Ken Muskat, president, Scenic Group (USA/LATAM). Nicole Shrem joins the team as key & national accounts manager, reporting to Kayla Corbett, sr. director, key & national accounts.

According to Ken Muskat, president of Scenic Group (USA/LATAM), the appointments are a key part of the company's growth strategy in the region. "We are thrilled to welcome both Marilyn and Nicole to Scenic Group," he said. "As we continue to grow our presence across the U.S. and Latin America, investing in exceptional sales talent and strengthening our relationships with the travel advisor community remain critical priorities."

Marilyn Cairo brings over three decades of sales leadership experience to her new role. She previously served as vice president of sales for classic vacations, where she led Scenic's national sales strategy across multiple distribution channels while deepening relationships with host agencies, consortia and travel advisors.

In her new role, Cairo will oversee Scenic Group's U.S. and Latin American sales strategy, leading the company's regional sales organization while expanding relationships with travel advisors, host agencies, consortia and strategic trade partners.

Nicole Shrem joins Scenic Group from Royal Caribbean International's national accounts department, where she served as an account executive working closely with key trade partners. In her new role, she will focus on strengthening the company's relationships with key and national account partners while supporting the growth of Scenic Luxury Cruises & Tours and Emerald Cruises & Tours throughout the region.

Cairo expressed her excitement about joining Scenic Group at a pivotal moment in the company's history. "Travel advisors are at the heart of our business, and I have always believed that a brand's success is directly correlated with the success of its travel advisor partners," she said.

## New Appointments to U.S. and Latin America Sales Team

| Position | Name | | --- | --- | | Vice President of Sales & Trade Relations | Marilyn Cairo | | Key & National Accounts Manager | Nicole Shrem |

## Scenic Group's Growth Strategy in the Region

Scenic Group's appointments of Cairo and Shrem are part of the company's ongoing efforts to strengthen its presence in the U.S. and Latin America. The company has built a strong reputation for its luxury cruises and tours, and is continuing to expand its offerings in the region.

According to Ken Muskat, the company's growth strategy in the region is focused on investing in exceptional sales talent and strengthening relationships with the travel advisor community. "We are committed to providing our partners with the support and resources they need to succeed," he said.

The appointments of Cairo and Shrem are seen as a key part of this strategy, and are expected to play an important role in the company's continued growth and success in the region.

## Conclusion

Scenic Group's appointments of Marilyn Cairo and Nicole Shrem to its U.S. and Latin America sales team are a significant step forward in the company's growth strategy in the region. With their combined experience and expertise, the company is well-positioned to continue to grow and succeed in the region.