AIDA Launches SuperSeptember Booking Promotion
AIDA's SuperSeptember promotion offers onboard credit for guests and a booking competition for travel agencies in September 2026.
AIDA has launched its SuperSeptember promotion for guests and travel agencies, running throughout September 2026. The campaign offers onboard spending credit for new cruise bookings and a separate competition with weekly prizes for travel advisors.
For guests, new bookings made between September 1 and 30, 2026, for selected sailings include onboard credit of up to €300 per cabin. The promotion applies to cruises departing between November 2026 and June 2027.
The amount of onboard credit provided depends on the length of the booked voyage. The credit can be used for various onboard purchases, including spa treatments, shore excursions, workshops, drinks packages, or culinary experiences. Guests must activate the offer after booking by entering the promotional code "SUPERSEPTEMBER" in the myAIDA online travel portal.
Onboard Credit by Cruise Length
| Cruise Length (Days) | Onboard Credit (€) |
|---|---|
| Up to 8 | Up to 100 |
| 9 to 13 | Up to 150 |
| 14 to 21 | Up to 200 |
| Longer than 21 | Up to 300 |
Covered Itineraries and Fares
The promotion covers a range of winter itineraries and repositioning cruises. Eligible destinations include the Canary Islands, the Caribbean, Northern Europe, and the Mediterranean.
The offer is valid across several fare categories: Comfort All In, Premium All In, Premium, Classic All In, Classic, and Light fares.
Travel Agency Competition
A parallel four-week booking competition is running for travel agency partners. From September 1 to 30, 2026, registered agencies in Germany, Austria, and Switzerland can win weekly prizes with every qualifying new individual booking. Group and charter bookings are excluded.
Any agency that makes at least one qualifying booking during a promotional week is automatically entered into that week's prize draw. The promotion is open to registered travel agencies with access to the EXPInet system.
Weekly Prizes for Agencies
Weekly prizes for travel advisors include a €500 gift voucher for a team event, an AIDA fully automatic coffee machine, an AIDA electric scooter, travel luggage, EXPIclub points, and tickets to the "AIDA & Friends" charity event at Hamburg's Elbphilharmonie.
Special travel prizes will also be awarded during each of the four promotional weeks. These prizes include cabins on specific themed voyages.
Promotional Support Materials
To support the campaign, AIDA is providing sales materials to agencies, including window advertising and table decorations. The company is also running specially tailored sales webinars for participants. Agencies receive 100 EXPIclub points for each live webinar they attend.
