Harding+ Expands Korean Beauty Offerings Onboard European Ships

European cruise passengers will soon have access to a wider range of Korean beauty products, thanks to Harding+, a leading cruise retailer. ## New Skincare Brands Onboard Harding+ has announced that it will be launching three new skincare brands onboard its European ships from late August 2026. The new additions include Medicube, Biodance, and Thank You Farmer, all of which are part of the growing trend of Korean beauty, or K-beauty. The introduction of these new brands builds on Harding+'s previous launch of K-beauty products onboard earlier this year. According to Caitlin Allen, beauty category manager at Harding+, the company's decision to introduce new products and brands is driven by guest demand. "At Harding+, every category decision starts with our guests," she explained. "We're constantly looking for products and brands that excite them, introduce them to something new and make their time onboard even more memorable." ## Growing Demand for Skincare Solutions The expansion of Harding+'s K-beauty offerings reflects growing guest demand for skincare solutions. As Gemma Murari, managing director of Luneia Brands, noted, "K-beauty is one of the fastest-growing beauty categories we work with at Luneia Brands, with consumer demand seemingly insatiable." The introduction of Medicube, Biodance, and Thank You Farmer to the cruise market is seen as a significant milestone in the growth of K-beauty. ## Commitment to Bringing Global Beauty Trends to Cruise Retail The launch of these new brands is part of Harding+'s wider beauty strategy to introduce emerging global brands to the cruise market. According to the company, the expansion reflects its commitment to bringing the latest global beauty trends to cruise retail, while also creating retail experiences that inspire discovery and respond to evolving guest preferences.